When scientists write for other scientists, they learn to thoroughly discuss the background, then the supporting details, and finally get to the conclusion. When we write for the public, we should flip that whole routine around, and instead put the bottom line prominently at the beginning of the piece. This way, readers will know early on why they should even care about your piece and they’ll keep reading.
We spent most of our class time giving and receiving feedback on our blog post first drafts. We made sure to find our favorite parts of the blog posts we read, as well as areas we felt confused. In addition, we looked for elements we’ve talked about in class:
- Elements of a story: setup, complicating action, development, and climax
- Concise and concrete writing
- Share the bottom line early (get to the meat!)
Students: What has been the most challenging part of writing blog posts about cog sci research? What kinds of feedback do you plan to incorporate in your next draft?
Here are the Class 4 slides.