Week 7: Know your Audience

This week we discussed the importance of anticipating your blog audience. Who do you expect to read your post — undergraduates? high school students? curious non-scientists? This audience should be constantly present in your mind as you’re writing. The complexity of your ideas and the jargon you use to explain them should be appropriately tailored to your audience.

We watched a neuroscientist, Dr. Bobby Kasthuri, describe his neuroscience research to widely differing audiences — from a 5-year old to an entrepreneur in the same field.

Then students reflected on their current drafts: Who is their intended audience? Is their piece appropriate for that audience? If not, what kinds of changes can improve its appropriateness?

Much of today’s class was focused on peer feedback, since blog posts are due in one week. I’m so looking forward to reading them.


Author: Rose Hendricks

I'm a PhD Candidate in Cognitive Science at UC San Diego. I work to better understand how metaphor shapes the way we perceive and think about the world.

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