Week 7: Know your Audience

This week we discussed the importance of anticipating your blog audience. Who do you expect to read your post — undergraduates? high school students? curious non-scientists? This audience should be constantly present in your mind as you’re writing. The complexity of your ideas and the jargon you use to explain them should be appropriately tailored to your audience.

We watched a neuroscientist, Dr. Bobby Kasthuri, describe his neuroscience research to widely differing audiences — from a 5-year old to an entrepreneur in the same field.

Then students reflected on their current drafts: Who is their intended audience? Is their piece appropriate for that audience? If not, what kinds of changes can improve its appropriateness?

Much of today’s class was focused on peer feedback, since blog posts are due in one week. I’m so looking forward to reading them.

Advertisements

Author: Rose Hendricks

I'm a PhD Candidate in Cognitive Science at UC San Diego. I work to better understand how metaphor shapes the way we perceive and think about the world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s