We have made it to the end of the course, and we have stellar (mostly finished ;)) blog posts from the students.
You need a title
We discussed strategies for coming up with good titles. Most importantly, if you want a good title, you need to write a good blog post. But our students have already done that! So we discussed other tips:
- Make sure your title focuses on what the piece is about
- Figure out your blog post keywords, and make sure at least the most major one is in the title
- Give away the punch line: Why should someone read your piece? What will they get out of it?
We gave feedback to each other on titles in class because it’s never too late to revise a little more.
Promote your work
Most people will find out blog posts through Google searches (which is why good titles are crucial), but we also need to play a role in getting readers by promoting our work on social media. We discussed the potential of Twitter, Instagram, Reddit, and YouTube in particular, and tips for using these. A post by Paige Jarreau on her blog From The Lab Bench gives three ingredients for social media success:
- Follow the audiences you want to reach. Listen to them.
- Engage with the audiences you want to reach. Reply to their posts, re-tweet or share the things they’ve posted. Show them you’re listening.
- Create good content! You just can’t avoid that one.
Share your social media accounts and your science communication efforts in the comments if you want to connect with others in the class.
For inspiration, Henri Skinner and two of her friends have created a vlog, science girls, to share their science journeys with the rest of us.
You’re a group of talented and fascinating people. Please continue to share what you learn with the world, and of course remember:
As always, you can find the resources we discussed and the form for feedback in the Class 8 slides